We’ve been covering Google Pixel Watch rumors for years now, but it looks like the smartwatch is finally about to see the light of day: Google has just filed a trademark application for the Pixel Watch name.
As 9to5Google reports, the trademark filing doesn’t tell us much beyond the name of the long-awaited wearable. Documents submitted by Google to the United States Patent and Trademark Office are described as relating to smartwatches and smartwatch accessories.
This is another sign that the device is going to be unveiled in the not too distant future. Earlier leaks suggested the laptop could be announced in May, although we’ve also heard it might not go on sale until October.
Set your watches
We certainly have a good idea of what to expect from the Google Pixel Watch at this point. It looks like the smartwatch will have a sleek, rounded design, and there might also be a physical crown button on the wearable.
A few watch faces that could be heading to the wearable have also leaked. They present the kind of information you’d expect to be able to get from any smartwatch: step count, heart rate and current weather conditions.
We’ve heard less about what kind of price Google will attach to the Pixel Watch when it goes on sale. The cost of the device relative to its competitors will obviously be crucial when it comes to establishing its appeal to consumers.
Analysis: Google needs the Pixel Watch
The likes of Ticwatch, Fossil and Samsung (having changed its smartwatches from Tizen) keep the flag flying when it comes to Wear OS devices, but it’s clearly important that Google has its own flagship in the market as well.
We know the Apple Watch was a huge hit, and of course it works perfectly with the iPhone. Meanwhile, until now, Google Pixel phone owners haven’t had a smartwatch they could rely on and be equally proud of.
With the Pixel 6 and Pixel 6 Pro enjoying relative success, the time seems right for the Pixel Watch to make its bow: both to give the Apple Watch some additional competition and to bring more attention to the platform. -form Wear OS in general.
It remains to be seen how Google’s acquisition of Fitbit will translate in terms of the evolution of devices like the Fitbit Sense, but it will be interesting to find out. Maybe one day the Apple Watch won’t be so dominant when it comes to smartwatches – and what’s more, the Pixel Watch could be part of that change.