Pinterest has made it even easier to shop for your inspiration through a new partnership with woocommerce.
The official “Pinterest for WooCommerce” extension is now available on the WooCommerce Marketplace, allowing sellers on both platforms to offer Pinterest shopping features directly from a Pinterest account.
The two companies say the exchange of services means more than three million WooCommerce sellers will now be connected to Pinterest’s 400 million monthly users.
According to Pinterest data, 97% of top searches on the site are unbranded, meaning shoppers are in the discovery stage of their journey. When shopping, Pinterest users spend twice as much as users on other platforms.
“By partnering, we’re delivering the best possible integrated Pinterest shopping experience to WooCommerce merchants to be at the forefront of social commerce,” said Aleksandra Bettin, VP of Business Development at WooCommerce.
“WooCommerce is heavily invested in the success of our merchants. Marketers need the right options to reach the right audiences. This integration with Pinterest helps them achieve that. »
WooCommerce E-commerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product pins.
Similar to a e-commerce platformusers will be able to measure conversions on their Pinterest ads and optimize those ads for shopping or retargeting campaigns by installing the Pinterest tag.
“WooCommerce is an essential partner in continuing to grow our support for our Pinterest business community. Pinterest supports the entire buying journey, not just for Pinners, but also for advertisers, merchants, and creators. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Shopping Product Marketing Manager at Pinterest.
In 2015, Pinterest introduced a “Buy Now” button for pinners to make purchases from the collection of ideas saved on their Pinterest board. Back then, any item with a blue price tag was tagged as a buyable pin, which meant you could tap and buy it with a credit card or Apple Pay.
As a shopping platform, Pinterest plans to combine the commercial intent of its audience with the ability to visually explore products like you would in a magazine or catalog.
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