Avid unveiled new subscription plans for its industrial-grade products audio editing software Pro Tools, with the aim of attracting the next generation of musicians to the platform.
The three monthly subscription packs are meant to make Pro Tools accessible to musicians of all experience levels.
Accompanying the launch are two new virtual instruments for the make music tool. The platform will also feature integration with SoundFlow, an automation tool for faster production workflows.
Audio editing for beginners and pros
Pro Tools is one of the most popular DAW software tools in the markets. Despite its popularity, however, it seems beginning musicians were put off by the high costs, prompting Avid to launch its subscription model.
What can audiophiles expect – and what package would they need?
Pro Tools Artist is designed for beginning musicians. Benefiting from MIDI tools, music samples, and plugins, the media technology company says it has “everything you need to create beats, write, record, and mix studio-quality music.” The plan is priced at $9.99/£8.00 per month or $99/£79 per year.
Pro Tools Studio was created for artists who need a professional production toolkit and includes increased track count, Dolby Atmos support, and automation tools. Users will be charged $39.99/£34 per month or $299/£274 per year.
Pro Tools Flex is designed for high-level musicians who need high-end post-production features. It’s basically an upgrade from Avid’s Pro Tools Ultimate. The subscription costs $99.99 / £79 per month or $999 / £839 per year.
Users with active subscriptions to Pro Tools and Pro Tools Ultimate will be automatically upgraded to the Studio or Flex package, depending on their current plan.
Francois Quereuil, Avid’s vice president of product management for audio and music solutions, was keen to highlight Avid’s goal of making its tools more accessible to music creators.
“The new Pro Tools award gives creators at all levels, whether they work in music creation or audio post-production, the opportunity to deliver their best possible sound no matter where they are in their career,” did he declare.
To coincide with the launch of Pro Tools tiered subscriptions, Avid has released two new virtual instruments available in all three packages: the GrooveCell virtual drum machine and SynthCell, a virtual synthesizer.
The company also announced the integration of SoundFlow. SoundFlow Cloud Avid Edition, included with Pro Tools Flex subscription, is for high-end production specialists who want more efficiency in their melodic creation.
The news follows recent updates from Avid on its video editing software, multimedia composer. Upgraded tools now enable remote “over-the-shoulder” collaboration between creative teams, with the ability to securely stream high-resolution media to one or more endpoints the same time.