Meta has taken a step closer to eliminating the Oculus Quest 2 for good as its rebranding efforts consume one of the last holdouts using the Oculus name and logo.
The Oculus store is no more and has been replaced by the new Meta store. Here you can get the Meta Quest 2 VR Headset (which is functionally identical to the Oculus Quest 2) and the Meta Portal Smart Display (formerly called Facebook Portal).
Now the only fragments left from the previous era are the Oculus app on PCs and smartphones. However, we expect these to also fall under Meta’s rebranding efforts in the not-too-distant future.
Meta, sorry but your whole rebranding has been a complete mess from the start – but there’s still time to revert.
For starters, I think it’s about time we agreed that the name sucks, at least compared to Oculus.
Meta is the trade name equivalent to using xXEdgeLord420Xx as an Xbox gamertag. While a device called the Oculus Quest gives off cool, futuristic vibes, Meta Quest has to be spoken in a low voice lest it sound like an absolute dweeb.
Moreover, the situation was not helped by the unnecessarily slow deployment.
The Meta branding change was announced six months ago in October 2021, but we didn’t see Meta-branded headsets and packaging hit store shelves until 2022. Your own Oculus store hasn’t been renamed till now and apps are still crashing with confusion. the old Oculus name and logo.
Thanks to that snail’s pace and confusing rebranding – and without something like a Meta Quest 3 headset to promote the rebranding – it’s no surprise that no one is calling your device what you want it to be.
If we pull data from Google Trends for the last six months – which tracks and compares the popularity of terms based on how often they are searched for in Google – we can see that “Meta Quest 2” is barely making a splash compared to to “Oculus Quest 2”.
Even if we only compare searches from the past 90 days – to remove that peak around Christmas Day – “Meta Quest 2” is still not searched, while “Oculus Quest 2” remains quite popular.
But this is where you have the opportunity to reverse course. The Meta name didn’t usurp Oculus, so you can revert to your old branding and hardly anyone will notice it was different. And those who spot the change will drop it, because Oculus is clearly the better choice.
You’ve already let platforms like Facebook become an uncool mess – and your users have started abandoning it. Maybe don’t try the same tactic of ignoring your userbase and having the metaverse go down the same path before it’s even had a chance to succeed.