Because the iPhone 12 series has been delayed a bit, people are now perpetually worried that Covid-related production issues could affect any new smartphone from Apple, and the iPhone 14 is no exception. However, it seems that Apple is particularly keen to make sure there is no delay.
A report by United Daily News describes Apple’s production plants in China – apparently the middle of the year is usually a quiet time for factories, but Apple is pushing to “hire workers with extra bonuses during rare out of season”.
The report repeatedly describes how Apple is pushing to start production of the iPhone 14 earlier than it normally would, mostly by jumping the gun on the process of hiring factory workers, in order to make up for any supply chain issue that may arise.
It also looks like the iPhone 13 series is seeing a surge in production due to its popularity, with the iPhone 13 Pro in particular seeing a massive increase in orders. So the factory workers who make Apple’s iPhones probably aren’t twiddling their thumbs and looking at the clock right now.
Analysis: Don’t expect the iPhone 14 to be hard to buy
Apple is likely pulling out all the stops early, to offset any uncertainty closer to the iPhone 14 launch date – sporadic lockdowns in places like Shanghai are an example of the type of event that can affect production.
By starting now, Apple is making sure it can maintain its usual cadence, with an iPhone launching around September and releasing a week or two after that.
It probably doesn’t hurt that, according to leaks, this will be an easy year for iPhone production, due to limited changes between models. There are apparently only two sizes – the 14 and 14 Pro are said to have 6.1-inch screens while the 14 Max and 14 Pro Max are supposed to have 6.7-inch screens – and, if one Believe all the rumors, the non-Pro devices even get the same chipset as the iPhone 13 devices.
Between the limited changes and the early start of production, we don’t expect the iPhone 14 series to see a release delay towards the end of the year.