Wed. May 25th, 2022

Building on its plan to replace third-party cookies on the web, Google is bringing its new Privacy Sandbox standards to mobile to improve user privacy on Android smartphones.

For those unfamiliar, the search giant’s Privacy Sandbox initiative consists of several parts, including Google Topics and FLEDGE. While Google Topics divides the web into different topics and divides users into groups based on their interests, FLEDGE is dedicated to facilitating remarketing or displaying advertisements on websites based on a user’s previous browsing history. user.

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