Apple officially retires the iPod

Goodbye Apple iPod. We have loved you since 2001 and your very specific musical abilities will be missed when they are gone.

Apple more or less announced the discontinuation of the iconic line of portable music players in a press release that celebrates the history of the iPod, but also makes it clear that its DNA lives on in a variety of other Apple products, including iPhone, iPad, Mac, HomePod and Apple Watch.

However, it is this key line that cements the future of the iconic music player, “iPod touch will be available while supplies last”.

The Apple Store no longer offers a direct link to the latest remaining iPod version (something we noticed last week), but if you search for “iPod Touch” in the Apple Store, you’ll land on the iPod touch page . Even there, above the product name, is the gray text “While supplies last”.

Remaking music history

When Apple first launched the iPod on October 23, 2001, it highlighted the “MP3 music player”‘s ability to hold 1,000 songs in your pocket. a revelation that started a wearable revolution.

It was the first successful MP3 player, leading to a whole line of iPods (nanos, shuffles, classics) and millions of units sold (39 million in 2017).

Yet the introduction of Apple’s iPhone in 2007, which combined the functionality of the iPod with a portable, personal information and entertainment phone and device, certainly marked the beginning of the end of the line. .

As Apple makes clear in today’s announcement, the eventual end of iPod touch supplies does not mark the end of Apple’s musical aspirations.

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“Music has always been at our core at Apple, and bringing it to hundreds of millions of users in the same way the iPod has impacted more than just the music industry – it’s also redefined the way music is discovered, heard and shared,” Apple SVP of Worldwide Marketing Greg Joswiak said in the release, adding, “Today, the spirit of iPod lives on.”

And by “living,” Apple is directing consumers to all of its other music-enabled products, especially those like Apple AirPod Pros, which support spatial audio – a capability that never came to the iPod.

Ending iPod touch production could also benefit Apple in another way. The company is limited in component supplies for most of its gadgets, including iPods and iPhones. Stopping making iPods could help pave the way for more components to be available on the lines that Apple will continue to build and sell.

You can still pick up the future collectible starting at $199 for the 32GB (up to $399 for the 256GB), but we suspect that won’t be the case for long. Now that everyone knows the end is near, they’ll be racing to get their hands on those once-beloved Apple gadgets.

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