Brave Software has introduced a very useful new feature to its search engine called Discussions which will help bring up results that users are really looking for.
“When people search, they want relevant and useful results without the noise,” the company wrote in a blog post. However, advancements in SEO have propelled less useful resources up the rankings.
A recent viral article looked at the issues in more detail, provocatively claiming that Google Search is “dying” as useful answers become harder and harder to find.
The solution, as many people have found, is to add “Reddit” to the end of the results, bringing up discussions on the topic that have taken place in a relevant subreddit.
The Discussions feature for Brave Search introduces a panel directly in the results highlighting all relevant discussions from popular online forums, including Reddit.
Brave says the discussions are especially useful for several specific types of searches: product questions, news questions, travel-related questions, computer programming/coding questions, and very unique or specific questions.
Google is, in many ways, the best internet service there has ever been: cataloging the entire web and helping people search for just about anything was a major breakthrough.
But whether Google’s dominance has been healthy for the search market is another question. In his blog post, Brave claims that the focus on Google rankings among businesses has had a particularly detrimental impact.
“Unfortunately, search engine optimization has become such a science – and big business – that the results pages of big tech search engines like Google are often cluttered with advertisements and automated content (or “SEO spam”). from marketers trying to game the system and increase the rankings of their sites,” the firm wrote.
While Brave has a tiny share of the search market, it’s interesting to see the pressure on Google and maybe a team from the search giant is also working on a Discussions-esque feature.