Epic Games and The LEGO Group team up to create a metaverse for kids

Epic Games and the LEGO Group are teaming up to develop a new metaverse serve as a playground for children.

Details are scarce as neither company has revealed or said anything about what this new metaverse will entail. No one knows if it will be an open sandbox for children to play in or a game with defined goals. There is also no information on when it will launch or on which platforms.

What is known, however, are the three main principles that drive development with a major focus on security. According to the two companies, their metaverse will make the “safety and well-being of children a priority”, protect the privacy of players and give them the tools to control their own experience.

LEGO Group CEO Niels B Christiansen said there was an opportunity for children to “…develop lifelong skills such as creativity, collaboration and communication…” in a safe and positive environment.

In recent years, Epic Games has taken steps to develop more kid-friendly spaces. The developer already has a wealth of experience creating massive digital worlds, as seen in Fortnite, but Epic has never really been known for serving a young audience.

That attitude changed when Epic Games bought SuperAwesome in 2020, a technology company that specializes in protecting children and parents online with its Kids Web Services (KWS) platform. Then in September 2021, Epic made the KWS software free for all developers worldwide through its Epic online services.

The Lego Group also made digital contributions (opens in a new tab) such as playing a role in the development of the Child Digital Safety Policy with UNICEF. He also helped develop the Child Online Safety Assessment Tool that businesses can use to address children’s rights online.

Speculation on Twitter

This long-term partnership is therefore not without merit. Since the concept of a metaverse is still nebulous, some have speculated what this metaverse will be.

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people online suggested that the metaverse could be something like Minecraft or a Roblox-style game. The argument could be made that Roblox is indeed a metaverse since it is a massive online world that players can enter, create an avatar, and interact with people in a LEGO-style world.

Additionally, these titles are tied to the player’s imagination, much like a LEGO set. Yet these games don’t have Epic’s gaming expertise or its KWS platform protecting their children.

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