Good news! Asus will ‘aggressively’ drop pricing for its AMD and Nvidia graphics cards

Asus has said that it will soon reduce the prices of its graphics cards across the board, and in a big way too.

This other good news for GPU buyers – which adds to a lot of recent positive noise about price tags – comes from PC Gamer (opens in a new tab)who spoke directly with the card manufacturer.

Asus noted that it has “lowered prices on all SKUs,” meaning all of its various graphics card models, and that the company is “aggressively cutting MSRP” at this time.

The use of the term “aggressively” certainly bodes well for some big price drops on Asus products, and no doubt soon enough, from other card makers who are facing a similar situation to Asus, and the need to remain competitive on price, of course.


Analysis: The GPU market is slowly but surely returning to normal

As we’ve seen, the amount of GPU stock on the shelves is now increasing significantly, and so the first manufacturer to drop prices by a large amount could increase a lot of sales in a short time. That seems to be Asus’ intention here.

Supply chain expert Dr. Thomas Goldsby (Haslam College of Business, University of Tennessee) told PC Gamer: “A supplier out there will be nervous that they’re sitting on a considerable supply for an item that has a limited shelf life (with new cards entering the market) and will make the decision to dispose of this excess inventory.

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“Peer providers will then have to follow this example. And back to equilibrium, we fall back.

As inventory levels rise, card makers will indeed want to make sure they’re selling enough before AMD and Nvidia’s next-gen models are seen later in 2022, and more importantly, before that. which will probably be another major turning point in the GPU. arena – Intel’s entry into the market.

Intel Arc Alchemist graphics cards are going to be launched this week (tomorrow, actually), although initially it will only be laptop GPUs, but desktop models will follow in Q2 (possibly May or June, from what we heard on the vine). Intel is also rumored to be producing significant quantities of these new Alchemist cards, which could help significantly alleviate the supply issues that are already resolved as we have seen.

Recently, Nvidia said it’s passing cost savings on to third-party graphics card makers, and that’s part of a larger picture where GPU price cuts are happening more often across different models and starting to come closer together. much more than normal levels (recommended price, in other words).

On top of all that, we’ve just learned from a major UK retailer, Box, that by the end of April or early May GPUs should start on a path where they “come back at a more attractive price” – and with all these predictions are piling up, in addition to what we can consider concrete news of Asus’ cuts, maybe it’s time to finally be optimistic about finding and buying a decent graphics card without paying (perhaps well) above the odds.

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