Google is launching a major crackdown on dodgy ads

Google has removed billions of ads and banned millions of advertiser accounts from its Google Ads network, all in an effort to protect its users from various malicious actors and fraudsters in 2021.

The news was contained in Google’s recently released 2021 Ad Security Report, stating that user security is “at the very top” of its priority list.

Overall, Google says it removed 3.4 billion ads, restricted more than 5.7 billion ads, and banned 5.6 million advertiser accounts.

New policies and new systems

Of the 3.4 billion ads removed, 650 million were rejected for abusing the ad network, while 280 violated adult content rules. 137 million were removed for trademark infringement, while 125.6 million carried “inappropriate content”. Other reasons the ads were removed are related to misrepresentation, gambling, healthcare, copyright, and alcohol.

Google also said it blocked inappropriate ads from appearing on some 1.7 billion publisher pages and 63,000 publisher sites.

All of this was made possible, according to Google, thanks to the introduction of new policies and systems last year.

In 2021, the company introduced a multiple warning system for repeated policy violations, as well as over 30 policies or restrictions for advertisers and publishers. This includes, among other things, a policy prohibiting claims that promote climate change denial and certification for US-based health insurance providers only allowing advertisements from government exchanges, proprietary providers and brokers. approved third parties.

Going forward, Google says transparency and control will continue to be key for the company. “We continue to roll out new innovations to features like our ‘About This Ad’ menu to help you understand why an ad was served and which advertiser served it,” the company said.

“We will continue to invest in policies, our team of experts and enforcement technology to stay ahead of potential threats.”

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