Here’s what Apple’s former design chief thinks you should buy

Apple’s former Chief Design Officer Jony Ive shared the twelve most important tools that he uses to create, measure or rate.

Her picks come from the latest issue of ‘how to spend it‘, a series of The Financial Times where the publication takes a well-known public figure and asks them for recommendations on what people should buy.

If you don’t know who Jony Ive is, as the former head of design at Apple, he gave the world some of the company’s most iconic products, designing the iMac, iPod and iPhone. ‘original iPhone, to name a few.

Full Gadget List

Going down the list, Jony Ive’s choices are ostentatious to say the least. Most are either expensive versions of common household items or some sort of specialized tool.

The list is as follows:

I’m not saying why he chose so many different types of tools for his eclectic collection, but in a related “How to Spend It” article, he does give some pointers. Simply put, he loves tools and the way they look.

Ive says, “There is beauty and joy in machines and tools. …I think there’s an inherent elegance to an effective tool that normally translates into curious beauty. They are certainly interesting choices on the part of the man who played a major role in transforming Apple into what it is today.

Leaving Apple

Despite being a major force at Apple, Jony Ive left the company in 2019 due to clashes with senior management and CEO Tim Cook. I wanted to continue making aesthetic products, but the company wanted to focus more on the business side of things.

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Today, Jony Ive has started his own creative company called LoveFrom, where he designs products for customers. Funny enough, his first client after founding his company was Apple.

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