Job site and professional social networking platform LinkedIn has added a new feature that allows users to add a website link to their profiles.
Once this new feature is rolled out, users whose profiles have Creator Mode enabled will be able to add a link that will appear at the top of their profile below their username and description and above their follower and connections.
It should be noted that LinkedIn users who decide to disable Creator Mode will no longer have a website link displayed in their profiles.
For those unfamiliar, the Microsoft-owned company’s creator mode lets users add hashtags to indicate the topics they post about the most and also moves a user’s Featured and Activity sections to the top. of their profiles so that they can display their content more prominently. The feature also changes the “Connect” button to “Follow” to help creators on LinkedIn build a following.
In a recent announcement, Andrei Santalo, Global Community Manager and Creators at LinkedIn, explained that the ability to add links to a user’s profile is intended to increase the visibility of their businesses, personal websites, events or wallets.
If you have already activated the creator mode on the platform, to add a link at the top of your profile, you just have to click on the edit icon (represented by a pencil) of your introduction, scroll down to the section of the website, add your URL and link text and click save.
While it’s not LinkedIn’s biggest update yet, it gives creators an easy way to drive traffic to their websites from the platform, while anchor text of the link can be used as a call to action. Keep in mind, however, that these links will likely be no-follow links.
Depending on the success of this feature, LinkedIn may decide to extend it to users whose profiles have not been set in creator mode. However, activating creator mode costs nothing and can easily be done directly from your profile.
Via Search Engine Land