Meta launches new tools to help small businesses communicate with customers

To commemorate National Small Business Week, Meta announced a number of new tools to help businesses manage conversations and ads as well as generate leads.

According to a new press release from the company, businesses have had great success getting discovered by new customers and having conversations using Facebook and Instagram ads that open to a WhatsApp chat. In order to facilitate the creation of these types of advertisements, Meta will soon allow the creation of complete advertisements directly from the WhatsApp Business application.

As companies using the company inbox already manage customer messages on Facebook Messenger and Instagram Direct in one place. Now, however, Meta also plans to bring WhatsApp to Inbox so that multiple people in an organization can manage messages in Inbox from the same WhatsApp number on multiple devices to save time and increase productivity.

Meta is also testing a new feature in Meta Business Suite that will allow businesses to send promotional message campaigns using Messenger to customers who sign up.

Improved lead generation and customer acquisition

By using lead generation tools, SMBs can grow their customer base by finding new customers and building relationships with them, which is why Meta extends end-to-end lead generation management on its platform with multiple new features.

First, the free product quote request on Instagram will allow businesses to put a “Get Quote” button on their Instagram profile as well as use “Get Quote” stickers in stories. With either option, companies can set up custom questionnaires for customers to complete before starting a conversation about a quote.

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Businesses will also soon be able to source high-potential leads using lead filtering in Lead Ads instant forms. Customer responses to a multiple-choice question can then be used to filter leads that may not be suitable for an organization.

Meta is also testing a more flexible and personalized instant form that allows businesses to add visuals and content into the form so they can share more visual information about their business and nurture customer interest. potentials.

Finally, Meta Business Suite users can now upload lead information directly into their own CRM to follow up with leads faster.

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