Move over Canva, there’s a new free design tool in town

Custom graphic design platform Sticker Mule has unveiled Studio, a free design tool that aims to take on the powerful Cloth.

The company hopes that the tool, specifically designed for organizations with limited design resources, can become one of the best photo editors to create professional-looking graphics without the skill barrier or associated costs.

Studio is the latest in Sticker Mule’s small suite of free online design tools for SMBs and startups, which also includes a background removal and image enhancement tool.

“Our goal is to empower everyone to quickly and easily design stunning print and digital products…Studio helps everyone create stunning designs in minutes,” said Anthony Constantino, CEO of Sticker Mule.

Web killer?

In recent years, the use of simple design tools has exploded as companies seek to visually engage customers and enhance their brand image without the need for pro-level software like Adobe Photoshop.

Canva is currently leading the pack, whose growing popularity recently led to the launch of the company’s first global ad campaign after nearly a decade in business.

Using a library of pre-made elements and templates and a basic drag-and-drop system, the tool has proven popular with businesses, entrepreneurs and SMEs.

Studio by Sticker Mule works on a similar basis. Developed over two years, the browser-based platform contains over 1000 customizable templates, allowing users to design their own logos, business cards, stickers, t-shirts, packaging, event invitations and social media resources. Everything on the page – from images to elements, colors to text – can be disabled with just a few clicks.

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For those more comfortable with freestyle, there is also the option of creating designs from scratch. The finished designs can then be exported to PNG, JPG, PDF or SVG format and used in any content marketing canals.

As a free service, users won’t have to order their designs through Sticker Mule, although that’s still an option for anyone looking for physical assets.

Constantino, who co-founded the company in 2010, assured users that more upgrades were on the way.

“We are currently developing additional features to make Studio the Internet’s preferred design tool. The next step is the ability to share designs,” he said.

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