Netflix is losing Schitt’s Creek as streaming rival snaps it up

Schitt’s Creek is leaving Netflix in the fall, it was confirmed this week.

The comedy. which ran for six seasons, will move from Netflix to Hulu in the US this fall, with October 3 being its last day on Netflix. For the moment, the decision only takes effect in the United States.

Created by American Pie fame Eugene Levy and his son, comedian Daniel Levy, the show followed the Rose family. Once wealthy video library moguls, after discovering that their business owner had embezzled their fortune, the family is forced to relocate to Schitt’s Creek, a small town they had bought as a joke a few years earlier.

Schitt’s Creek has become so synonymous with Netflix that it’s widely considered a Netflix show, but it was actually commissioned and produced by CBC Television, part of the Canadian Broadcasting Corporation. Netflix held the rights to the show in the United States, United Kingdom, Ireland, France, Japan, Australia, and South Africa, where most viewers later discovered it.

The show was a big hit for Netflix and a big hit at awards shows as well. Its final season won all seven major comedy Emmys in 2020, which set a new record for the most Emmy wins by a comedy series in a single season.

Now, however, he leaves and heads elsewhere.

Hulu must be thrilled…

It does, and Hulu President Joe Early has confirmed it. He said of the move: “Based on the number of Schitt’s Creek GIFs we release each day, it’s no surprise that we’re absolutely thrilled to welcome Johnny, Moira, Alexis, ‘Daviiid’ and the wonderfully unique residents of Schitt’s Creek on Hulu. We look forward to sharing the award-winning, incredibly funny yet heartwarming series and characters with our subscribers. We know they will fit in well.”

Is this still bad news for Netflix?

This is certainly not good news. While you could argue that Netflix has had good value from Schitt’s Creek in the time it’s had it, the comedy has such a good reputation that it now sits alongside shows like Friends, The Office, and Parks and Recreation in requiring endless review.

Marketing a streaming service shouldn’t be based entirely on new content. There’s a lot to be said for the value of a back catalog and viewing comfort. You can be sure Hulu will be marketing the hell of Schitt’s Creek when the show bows out on the service in October.

Along with news of the loss of 200,000 subscribers, layoffs, and two canceled shows, this could be the last episode of Netflix’s week from hell.

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