Netflix might be getting into live streams to stop you unsubscribing

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These are uncertain times for Netflix, but the streaming service isn’t sitting idle as competitors grow and subscribers depart. He intends to branch out beyond his current core business, and those plans apparently extend to live broadcasts.

According to a new report in Deadline, the powers that be at Netflix are “exploring” the idea of ​​live-action content – think comedy specials and talent contests. In other words, a bit more like television was.

Live meetings are another possibility, according to Deadline, and it’s possible that live sports will be included in the future. It’s something other platforms are doing, like the introduction of Friday Night Baseball on Apple TV Plus.

Interactive content

This is all in the “preliminary stages”, so you shouldn’t expect an announcement anytime soon. The article doesn’t give a timeline for rolling out the live content, but there’s now apparently a team at Netflix working on the feature.

Comedy could be a good starting point for Netflix, as it already hosts content from a number of well-known comedians. There’s also the ability to interact with the audience if the shows are broadcast live, which Netflix has already experimented with (albeit in a different format) through the movie Bandersnatch.

Netflix played a big role in shifting to on-demand streaming over live streaming, but company executives know that the more formats it offers and the more options it gives subscribers, the better. is.


Analysis: Netflix must evolve to survive

As they’re the biggest and best-known streaming services, it doesn’t seem like Netflix is ​​in much trouble right now – but dig a little deeper and you’ll find there are several worrying signs for Netflix. ‘business.

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Rival platforms like Amazon Prime Video and Disney Plus are gaining new subscribers and constantly delivering new content. For the first time in a decade, Netflix subscriber numbers actually fell rather than increased. And Netflix knows that too many of its users share passwords.

Put it all together, and Netflix knows it can’t afford to be complacent – as Facebook has shown, even the most dominant players in a market can very quickly start to run into trouble as the market evolves and alternatives appear on the scene. .

In addition to potentially jumping into live streaming and cracking down on password sharing, Netflix has also explored the realm of mobile games and terminated many shows to cut costs. We also expect the streaming giant to announce a free and ad-supported tier in the near future.

By the edge

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