Spotify frees Video Podcasts to creators in the US, UK, and more

Spotify expands its Video podcast function to all creators in the US, UK, Canada, Australia and New Zealand.

In recent years, Spotify has experimented and expanded its video support. The first iterations came out in 2020, around the time the company signed an exclusive contract with The Joe Rogan Experience. Since then the feature has been rolled out to podcasts like The WAN Lounge and Tap on with Harry Jowsey.

With this rollout, creators will be able to upload to Spotify’s Anchor web platform and gain access to a collection of new podcast-specific features.

Suite of features

In total, there are six new features that creators can use to expand the reach of their show.

Users will be able to subscribe to their favorite video podcasts through the aptly named Spotify Podcast Subscriptions. This way, you can directly support the creators and, in return, gain access to exclusive content.

There’s also a new partnership with Riverside.FM, an online recording studio for podcasts. It’s meant to make remote recording sessions easier, and best of all, it’s free for creators to record and post video podcasts to Spotify.

At the bottom of the list, there’s a new built-in video player to make it easier to share content, analytics so creators know how well their show is going, and new interactive features like polls and Q&A sessions. . This way, listeners can interact directly with the podcast hosts.

And finally, there’s Bulk-replace on Anchor; a migration tool allowing creators to easily replace their audio-only episodes with the video version.

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Future releases

Spotify said it plans to launch video podcasts in other markets in the future, but didn’t say when or where.

He also teased new monetization features coming to Anchor; new ways for creators to make money from their podcasts, but was also vague on specifics.

But he mentioned a method. Spotify is adding automated ads to its Ads by Anchor service, giving third-party brands access to a podcast’s audience. And as a final giveaway, Anchor has released a tutorial on how to make a video podcast.

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