Unlikely, comic book legend Stan Lee returns to Marvel.
According to Hollywood journalist, the superhero studio has signed a 20-year agreement with Stan Lee Universe, a company Lee founded before his death in 2018, to license the iconic writer-producer’s name and likeness for use in future merchandise. entertainment.
The deal could see Lee appear in theme parks, merchandise, video games, virtual reality experiences and, most importantly, upcoming movies and TV shows in a way reminiscent of his famous cameos in movies. from the Marvel Cinematic Universe (MCU).
Andy Heyward, CEO of Genius Brands (co-owner of Stan Lee Universe), said in a statement:[This] truly guarantees that Stan, through digital technology and archival footage and other forms, will live [on] in the most important place: Marvel movies and Disney theme parks. »
However, other insiders have reportedly warned fans against expecting Lee to return to the big screen soon. The priority – at least initially, it seems – will be to apply its likeness to various “digital experiences”.
If Marvel chooses to include digital versions of Lee in future films, it wouldn’t be the first time a Disney-owned studio has flirted with the concept of virtual resurrection – digital versions of Carrie Fisher and Peter Cushing have been shown in Star Wars: The Rise of Skywalker and Rogue One: A Star Wars Story, respectively.
Such a move might be considered controversial to some Marvel fans, but Genius Brands CEO Heyward said “if it’s done with taste and class, and respectful of who he was, he’ll be welcome.”
“He is a beloved personality and long after you and I are gone, he will remain the essence of Marvel,” he added.
I can understand why a lot of people think it’s “a money grab” and “disrespectful”, but people don’t watch Marvel movies to see Stan Lee, it was always just a nice little bonus. It’s a marvel trying to keep its legacy alive. They don’t want people to forget it.May 18, 2022
With the continued growth of virtual reality technology and the metaverse in 2022, the subject of digital immortality will likely persist for years. Some industry experts even believe that this virtual afterlife is a natural next step for mankind.
Nayeem Syed, Chief Vision Officer at Exponentials.tv, recently told TechRadar, “Vanity or not, we’re wired to want to be remembered forever leaving behind a legacy that can outlive us and be shared with others. future generations. We’re trying to slow “Reduce aging and control our lifespan through biotechnology, gene therapy and 3D organ printing, but all that technology is just way too expensive. A better and cheaper path to immortality might then lie in the digital world.”
“In the future,” Syed continued, “most metaverses will be structured so that virtual personalities can only exist with the direct control and input of a primary user. It’s time to change our mindset about merging humans with technology and starting to think of it as a binomial collaboration.
Perhaps while Marvel’s acquisition of Stan Lee’s likeness for use in the digital world represents the early days of a society-wide trend reserved, at this time, for the wealthy and the wealthy. Most Influential Among Us and TV shows depicting the same virtual afterlife. . Now there is a thought.