Casio has released a new model in its Edifice hybrid range, the ECB30P-1AV, and it has a new race car-inspired look in addition to a smart feature set.
The ECB30P-1AV, despite being an analog watch rather than a “real” smartwatch, still offers Bluetooth connectivity and comes with a number of smart features. The watch will automatically update to the time zone of your current location, based on 300 locations around the world, and timer notifications from the watch will pair with your calendar to notify you of an upcoming appointment. It even has a handy phone finder feature.
The stopwatch is accurate to 1/1000 of a second and the dial contains two digital displays; one for the WM bar to calculate water depth (the watch is water resistant to 100 meters/328 feet) and one for your alarm signals, which you can program in the Casio Watches app. The watch has a two-year battery life, but unfortunately none of the solar charging features are present on some of the other watches in the Edifice range.
All of this is housed in a sleek, sports car-inspired mechanical face with a stainless steel case. Even the black polyurethane strap is consistent with the look, as the deep vertical grooves echo Formula 1 tires.
The watch is currently available in the US for $200. Other watches in the Edifice range are available internationally, so there’s no reason why the ECB30P-1AV can’t appear in other countries very soon.
Needs more practice
The watch will appeal to people who want a sleek, water-resistant analog watch with smart features, but don’t want to shell out for a high-end, full-price dive watch.
However, the Edifice line is full of these watches, and just because this one looks great doesn’t mean we haven’t seen it yet. To compete with smartwatches and fitness trackers in the sports space it currently plays in, Casio needs to deepen its hybrid between analog and connectivity while keeping its watches affordable.
The Withings Scanwatch is a wonderful example of a true hybrid between analog and smart technology, although perhaps aimed at older users. Give me some of that mix of smart analog features in the Edifice ECB30P-1AV case, and maybe I’ll think twice before picking one up.