To make the creator economy fairer, TikTok has introduced new tools that allow users to properly credit their inspiration for their latest video, in addition to crediting the original user who made the video first. place.
In the same way that credit is applied for assembled and duet videos, TikTok’s new credit tools will place a tag directly in the video description, where it will always be visible even before the description box is expanded. This is even when they are unresponsive or pasting other videos on the app.
According to TikTok, these new tools will “better enable creator credit and fair attribution for our creator community and content creators,” which should in turn mitigate some of the parasitic content theft that is commonplace on the Internet. ever-growing social media app.
Every trend has an origin story and we want to help recognize creators for their creativity and originality. Today, we’re introducing new tools to better enable creator credit and fair attribution for our community. Learn more about new beta features ????https://t.co/kANIan8LXXMay 18, 2022
While these new credit tools have the potential to be a powerful force for good on TikTok, it remains to be seen whether or not this feature will be used by many of the app’s users.
As an entirely voluntary feature, it is entirely possible, if not likely, that parasitic creators targeted by these tools will simply choose not to use them because there is no incentive or warrant for their use.
Anticipating that the new credit tools will not be immediately adopted by the app’s entire user base, TikTok announced in the coming weeks that they will be implementing additional prompts to encourage creators to credit. , one of which will be an “educational pop-up that encourages and explains the importance of credit.
Ultimately, while these features may help appropriately share credit on the app, TikTok will still struggle to properly embody the culture of crediting original creators.
However, it’s a good start to tackle spam accounts that are about other viral videos, and it could help original accounts further monetize their TikTok career with more original videos.