A few days ago, I wrote about the Samsung Galaxy S22 Ultra, singing the praises of an amazing looking red version that Samsung had hidden exclusively on its website.
“It’s so much prettier than all the other shades,” I wrote in my gushing post over the phone, praising its “warm, energetic feel.” I wanted one.
Well, apparently I was completely wrong. Avid Samsung fans have reached out to me to let me know: the bright red Samsung Galaxy S22 Ultra isn’t so red after all.
Red… more like
After my Galaxy article went live, many people who had bought the red phone wrote to me to let me know their feelings about it (if you wrote, thanks for reaching out – we got so many commenters that we couldn’t answer all of them, but we appreciate it!).
Almost every email we received was from someone who had purchased the device, writing to express their disappointment with how the phone looked in real life. Apparently it’s not the same vibrant hue as the images on Samsung’s website – one descriptive word that cropped up in surprising quantity was ‘coral’.
Apparently the red Galaxy S22 Ultra looks more coral, or pale orange-red, than vibrant fiery red – and that’s obviously disappointing for people who wanted an exciting crimson smartphone.
Sure, there’s nothing wrong with coral, but if you’re buying anything red, you want it to be…well, red.
The problem of exclusives
The problem with online exclusive colors is that it’s impossible to know exactly what they look like – you can’t just go to your local phone store to check what it looks like.
Sometimes companies try to entice you to buy directly from them, rather than third-party carriers or retailers, offering interesting and unique color options you won’t find anywhere else.
Pictures online won’t tell you much, a problem I clearly had with my initial cover. Not only does tint depend on the screen you’re viewing it on, but also, to a lesser extent, on the camera used to capture the press photo in the first place and any edits made before publication.
Most of the time, that’s not a problem – if you buy a black phone, you can already predict what it will look like. But for more vibrant colors, like Samsung’s red, even slight changes in the color accuracy of a photo or display can dramatically affect how it looks to people.
Since the high street has migrated online in recent years and many retailers, like Samsung, release exclusive colors online, this means it’s very easy for people to buy a phone they think they’ll like. , only to find out that he is not at all what they expected.
So if there’s a big enough outcry, we may see Samsung drop its online-exclusive colors in the future. It seems unlikely, since the company has been doing it for a while now, but we can live in hope.