Twitter’s new features may cure your fears about Elon Musk’s takeover

Elon Musk just bought Twitter and now the whole internet is on fire (or so it is). It’s likely big changes will be rolled out when the dust starts to settle, but Twitter users can expect some exciting new features while they wait to see what Musk has planned for the social media platform. 16 years old.

First, you can now choose to enable or disable closed captions (often abbreviated as CC) whenever you want. This isn’t Twitter’s first CC feature, but it seems to be its most convenient, and this updated CC feature will complement other accessibility features Twitter is currently releasing, including the much-anticipated ALT badge that enables capturing images. descriptive.

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Another feature being rolled out is the ability for iOS users to create their own GIFs for the platform. Video can be captured on your iOS device within the app and easily converted to a GIF to, as Twitter describes it, “capture your vibe.”

The functionality of this seems rather limited as there are no editing features that allow you to apply a filter or effects, but it could be a great bonus for content creators who want to spend less time editing. edit social content outside of the app.

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Speaking of GIFs…

This isn’t the only new GIF-related feature on the horizon, as it looks like Twitter is currently developing something that will allow users to attach photos, GIFs, and videos to a tweet at the same time. This was spotted by reverse engineer Alessandro Paluzzi, who claims to have found references to the feature in the Android app in July 2020, although nothing was visible at the time.

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Also don’t worry if you’re an iOS user, as it looks like references have been found for the same feature on the iOS version of the app. This is all clearly still in development, so we don’t know when the feature will be made available to the public, but hopefully it will be soon.

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Finally, Twitter announced that it would ban misleading ads that contradict climate change, the established scientific consensus. This statement was made on Earth Day (Friday, April 22) official twitter blog.

The blog states that “This month, the Intergovernmental Panel on Climate Change published a new and alarming reporthighlighting the urgency of the climate crisis – “immediate and deep reductions in emissions”, they wrote, are needed to reverse the tide of global warming.

Now more than ever, meaningful climate action, from all of us, is essential. Today – on #EarthDay2022 – we’re sharing more information about our work to serve the climate conversations happening on Twitter, as well as breaking news on our own sustainability commitments.”

There was little information on how this will be regulated, with Twitter simply saying that the banning of offensive ads will be guided by “authoritative sources, like the Intergovernmental Panel on Climate Change Evaluation reports”.

Still, Twitter aims to have its data centers running on a 100% carbon-neutral power source by the end of 2022, and the company seems determined to meet that deadline.

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The blog post also reads “To better serve these conversations, misleading ads on Twitter that contradict scientific consensus on climate change are prohibited, consistent with our inappropriate content policy. We believe climate denial should not be monetized on Twitter, and misleading ads should not distract from important conversations about the climate crisis.”

It’s worth pointing out the obvious here: Elon Musk has nothing to do with any of these new features, but it’s likely he’ll start development to implement some of them in the coming weeks. We won’t know what the billionaire has in store for his latest toy for at least a few months, but we wouldn’t be surprised if an announcement is made ahead of time that outlines the planned changes.


Analysis: What does Elon have planned for Twitter?

Elon Musk and Twitter

(Image credit: Getty Images)

Musk might consider accelerating the Tweet Edits feature already in development, given that he has already tweeted in support of its implementation. This will further boost his public appeal, but whatever else he may have up his sleeve is a mystery.

In a statement on the acquisition, Musk said, “Free speech is the foundation of a functioning democracy, and Twitter is the digital public square where issues vital to the future of humanity are debated.

“I also want to make Twitter better than ever by improving the product with new features, making algorithms open source to increase trust, defeating spambots and authenticating all humans. Twitter has huge potential – I can’t wait to work with the company and the user community to unlock it.”

What we To do know is that Musk wants to make sure Twitter supports free speech on all sides, although there’s some confusion over what that might actually mean, given that there’s no empirical evidence. to argue that this is not already the case.

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It may also review certain user bans, including that of former President Trump and Infowars creator Alex Jones. You can check out Twitter’s list of current bans and suspensions on Wikipedia, and given the number of people blocked from the platform who have a history of pushing misinformation, conspiracy theories and general extremism, it’s natural that some current Twitter users are concerned about them. back to the platform.

Musk could also push NFTs and cryptocurrency using Twitter’s platform, just like he used his own account. This has led to allegations that he is using market manipulation tactics because of his position of power, a valid criticism, but one that his lawyers have pushed back against.

Still, investors and backers will be most interested in Musk’s growth plan and how he can transform the platform to generate more revenue from existing users. His ability to manifest money and business acumen could be a real asset to the company, but just because something is marketable doesn’t mean he’ll retain his user base or subscribers.

Social media takeovers have gone wrong in the past. Hopefully Musk has had time to study what happened to Tumblr after the Yahoo acquisition and is willing to learn from its mistakes, lest a mass Twitter migration to a more welcoming space occur. With the tanking of Facebook’s user base, the potential transformation or desecration of Twitter could be the spark that brings us closer to Internet 2.0.

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