Building on its plan to replace third-party cookies on the web, Google is bringing its new Privacy Sandbox standards to mobile to improve user privacy on Android smartphones.
For those unfamiliar, the search giant’s Privacy Sandbox initiative consists of several parts, including Google Topics and FLEDGE. While Google Topics divides the web into different topics and divides users into groups based on their interests, FLEDGE is dedicated to facilitating remarketing or displaying advertisements on websites based on a user’s previous browsing history. user.
In February this year, Google announced in a blog post that Privacy Sandbox would also be coming to Android in addition to the web to better protect user data and privacy, saying:
“Our goal with Privacy Sandbox on Android is to develop effective, privacy-enhancing advertising solutions, where users know their information is protected, and where developers and businesses have the tools to succeed on mobile. As we design, are building and testing these new solutions, we plan to support the existing features of the advertising platform for at least two years, and we intend to provide substantial notice before any future changes.
Privacy Sandbox on Android
To help developers prepare their apps and online services for the introduction of Privacy Sandbox on mobile, Google has now released the first developer preview of Privacy Sandbox on Android.
The Privacy Sandbox Developer Preview provides additional platform APIs and services on top of the Android 13 beta, including an SDK, system images, emulator, and developer documentation. This will allow developers to do preliminary tests of these new technologies and assess how they might adopt them in their applications.
Once the development environment is set up, developers can familiarize themselves with technical proposals on SDK Runtime, Topics, Attribution Reporting, and FLEDGE on Android, as well as preview and run the included sample apps.
While Google plans to test Privacy Sandbox on Android over the next couple of years, it may be some time before end users experience the new set of standards for themselves. In the meantime, you can always grab a VPN, an anonymous browser, and one of the best privacy apps for Android to further protect yourself from online tracking.